Why Baseline exists

Safety technology for the people who need it most has been broken for years. The leading tracker for autism families costs more than $5,000 over ten years in subscription fees. Medical ID bracelets can't be updated. Alert pendants don't work for people who can't hear them.

We think that's wrong. Families already carrying so much shouldn't also carry another monthly bill — or wonder whether the device will still matter when the company pivots.

Baseline started with a simple product: a wristband that shows emergency information to anyone who taps it with a phone. No subscription, ever. From there we're building a family of safety products that share one account, one promise, and one design rule: calm, clear, and built for vulnerable people first.

We never sell your data. That is not a marketing line; it is the business model. We sell products, not people.