Safety for the people you love.
No subscriptions, no data selling, no compromises.
Built with and for autism families, dementia caregivers, veterans, and pet owners — anyone who wants peace of mind without another monthly bill.
It starts with three simple products.
One family. Three ways we help.
ID Wristbands
Emergency info anyone can reach with a tap. From $19, no subscription, ever.
Learn more →Pet Tags
If they're found, you're one tap away. Get notified the moment someone taps their tag.
Learn more →AI Second Opinion
A second set of ears for the conversations that matter — record, reflect, prepare.
Learn more →Wondering how a wristband keeps someone safe? It takes three steps.
Wear it. Anyone taps. Family alerted.
Step 1
Wear it
A comfortable band with no battery and nothing to charge, ever.
Step 2
Anyone taps
Any modern phone reads it with a tap — NFC, the tap technology already in their pocket. No app needed.
Step 3
Family alerted
The moment someone views the profile, you get a notification with the time and general area.
See exactly what a first responder sees
This is a real, live profile — the same page that opens when someone taps a Baseline band. Try it from your phone.
All of this only works if you can trust us with what matters. So here is where we stand.
Our promises, in plain words
We never sell your data.
Not to advertisers, not to data brokers, not to anyone. Your family's information is not our product.
Profiles show only what you choose to share.
Every section of a profile is public or private because you set it that way.
Built for vulnerable people first.
Accessibility and dignity are requirements here, not features.
Because every family we build for has a different story.
Built with our communities
Autism families
Maya, 8, loves the pool but not talking to strangers. Her band tells a helper how to reach her mom — and how to talk to Maya.
Dementia caregivers
Robert walks every morning. If he loses his way, whoever he meets can call his daughter in one tap.
Veterans
James keeps his info on his wrist, on his terms — quiet, practical backup for the harder days.
Pet owners
Luna bolts in thunderstorms. Her tag means the neighbor who finds her can reach you before you even print a flyer.
We're just getting started — be there when the next thing ships.
Be first to know
One email when we launch, occasional updates after. No spam, and we never share your address.